Posts Tagged “credibility”

When I started an e-learning subject in an adult education masters, I hoped that the course would bring together the two aspects of what I believed e-learning is all about - content (from the Ad Ed subjects) and process (from the e-learning unit).

The effect has been quite unexpected. I have now discovered that to get the message out there is a presentation skills requirement - beyond use of the tools, and now I am coming to realise that the biggest concern is a psychological one.

Early in the course I was attracted to an on line discussion group, TR Dev at Yahoo groups. This is a closed group, but you can apply for membership through a button on the sidebar of this weblog.

The first discussion I encountered was about the mythical statistic that we recall 10% of what we hear, 20% of what we see, 30% of what we see and hear together, and an ever increasing proportion until you reach 90% for the type of communication medium that the salesman is trying to push. (more…)

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When I read my post “It must be true, I saw it on the web” the thought occurred to me “where do you find information on how people verify the information that they gain from web sites?” A Google search was the first thought that came to mind. And I was not disappointed. Overwhelmed maybe, but I was started on the right track.

The Stanford University Web Credibility Project was among the first of the attention grabbing offerings. It had links to 79 papers on the topic. So perhaps one criterion is lots of referenced papers.

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